Ours (song)

"Ours"
Single by Taylor Swift
from the album Speak Now
Released November 21, 2011 (2011-11-21)
Format CD single, digital download
Length 3:57
Label Big Machine
Writer(s) Taylor Swift
Producer Nathan Chapman, Taylor Swift
Taylor Swift singles chronology
"Sparks Fly"
(2011)
"Ours"
(2011)

"Ours" is a song by American singer-songwriter Taylor Swift. The song was solely written by Swift, who also was aided by Nathan Chapman in producing the song as a bonus track from her third studio album, Speak Now (2010). It is the sixth single of the album and is the fifth single from Speak Now to be sent to country radio.

"Ours" was performed at the 2011 Country Music Association Awards and immediately appeared on the US iTunes Top 100 and debuted at number five on the Hot Digital Songs chart and number thirteen on the Billboard Hot 100. The song also charted at number ninety-one on the Australian Recording Industry Association charts.

A music video for the song premiered on E! News and E! Online on December 2, 2011.

Contents

Release

"Ours" was released as an exclusive bonus song on the Target exclusive deluxe edition, as well as the international deluxe edition, of Swift's album, Speak Now.[1] It was released as a promotional single from Speak Now by Big Machine Records on November 8, 2011.[2] The song was released on Swift's first live album, Speak Now: World Tour Live.[3] A CD single was released exclusively to US Wal-Mart stores alongside the live album.[4] The song is the sixth single from the album, Speak Now, and was originally intended to be released on November 28, 2011[5] but was released to country radio on December 5, 2011.[6][7] It is the fifth single from Speak Now to be sent to country radio.[8]

Composition

"Ours" is a ballad[9] song of three minutes and fifty-seven seconds.[2] The song is written solely by Swift, who also produced the song along with Nathan Chapman.[10] The song has been described as a "love letter".[11][12] Amy Sciarretto of Pop Crush describes the song as "a pretty, slower tempo song that showcases Swift’s strengths, which are her inviting, open journal lyrics and that sweet voice."[9] Karen Goodner of All Access describes the song as being "in love and knowing that they can make it through the rough times."[13]

Critical reception

The song opened to critical acclaim from music critics. Billy Dukes of Taste of Country gave the song a 4.5 out of 5 stars and wrote that "Lyrically, 'Ours' is similar to 'Our Song' in that it’s cheesy and delicious." He added that the lyrics were "sharply written" and that the "production was welcomed respite from the shine and polish Swift has coated previous hit songs with."[12] Liv Carter of Urban Country News gave the song a thumbs up and noted that the songwriting is "superb" where Swift sets the scene beautifully with an expert use of language.[11] Amy Sciarretto of Pop Crush praised the song and stated that Swift "saved the best for last."[9] Karen Goodner of All Access called the song "one of my favorites."[13] On the contrary, Erin Thompson of Seattle Weekly stated that "If This Was a Movie", a promotional single off Speak Now is better than "Ours", citing that "I've given it a few listens and it just keeps sounding like a mess of mixed metaphors to me."[14]

Chart performance

The song appeared on the US iTunes Top 100 and debuted at number five on the Hot Digital Songs chart and number thirteen on the Billboard Hot 100.[15][16]

Internationally the song appeared at number seventy-one on the Canadian Hot 100,[17] and at number 181 on the UK Singles Chart.[18] The song also charted at number ninety-one on the Australian Recording Industry Association charts.[19]

Music video

Development, release and promotion

According to Swift, on November 3, 2011[20] she had finished the second day of shooting for the music video of "Ours".[21] The music video premiered on E! News and E! Online on December 2, 2011 at 7:00pm ET. Swift, herself, came up with the concept for the video. The video is directed by Declan Whitebloom.[8] In an interview with E! News, Swift describes her idea, "I had a very definitive idea of what I wanted this video to be." Whitebloom, who also directed Swift's "Mean" video[22] expresses, "When Taylor says, 'I've got an idea,' you listen to what she's gonna say. And so I did, and it was a great idea—and I loved it!"[23] To promote the video Swift is releasing thirteen behind the scene "webisodes" daily on her official website.[24] [25]

Synopsis

The video begins with, Swift, dressed as a career woman, passes through the lobby to the elevator and greets the people she meets. As the elevator's door closes, Swift begins to sing, looking indolent and slothful, seeing people surrounding her in the elevator. As the elevator reaches the thirteenth floor, people surrounding her start to exit and nudge her. Swift then walks in the office and sluggishly sits at her office desk while a man disturbs her. Swift then wanders in the office to use the office's printer (which is first out of paper, out of toner, and then disappears altogether); waits for a man who is noisily drinking water at a water cooler in the staff room; and eats while there are two women who laugh and talk about her behind her back. Later at her office desk, Swift takes a sticky note written by her and her boyfriend (Zach Gilford) stating that they loved each other first. Swift turns on the computer, watching and smiling at various videos of her and her boyfriend. She takes a look at her watch and leaves the office in a better mood than when she arrived. Swift waits for a bus outside. On the bus, Swift watches more videos on a Sony Tablet S of moments with her boyfriend. The bus stops at the airport. Swift gets off and looks around. Her boyfriend then emerges from the sliding doors of the airport, revealing to us that he was overseas serving in the military. Swift breaks into a smile, drops everything that she is carrying, and runs into her boyfriend's arms. They embrace each other as the video ends.[26]

Reception

Idolator described the video as being "the perfect video to end the week with" and "double-dares [viewers] to not get a case of the “aww“s in the video’s heartwarming conclusion."[27]

Live performances

Swift performed the song at the 2011 Country Music Association Awards on November 9, 2011.[28][29] Amanda Hensel of Taste of Country stated that Swift's performance of the song felt "more personal and less like an arena show."[28] During the performance Swift "donned a simple pink sweater and plopped down on a couch."[30] The Target exclusive of the live album, Speak Now: World Tour Live, contains the bonus performance of "Ours" on the Speak Now World Tour.[31]

Track listing

  1. "Ours" – 3:57
  1. "Ours" – 3:58
  2. "Ours" (Live) – 4:12

Charts

Chart (2010–12) Peak
position
Australia (ARIA)[19] 91
Canada (Canadian Hot 100)[17][32][33] 71
UK Singles (The Official Charts Company)[18] 181
US Billboard Hot 100[34] 13
US Country Songs (Billboard)[35] 22

Release history

List of radio and release dates with formats and record labels
Country Date Format Label
United States November 8, 2011[2] Digital download Big Machine Records
November 21, 2011[4] CD single
December 2, 2011[8] Music video
December 5, 2011[6] Country radio

Reference

  1. ^ Speak Now Deluxe Edition references:
  2. ^ a b c d Ours digital download reference:
  3. ^ "Taylor Swift – Speak Now World Tour Live". CMT.com. http://www.cmt.com/artists/az/swift__taylor/2774904/album.jhtml. Retrieved 11/17/2011. 
  4. ^ a b c "Ours: Taylor Swift: Music: Amazon.com". Amazon.com. http://www.amazon.com/Ours-Taylor-Swift/dp/B006CBE75K/ref=sr_1_30?ie=UTF8&qid=1322187436&sr=8-30. Retrieved 2011-11-24. 
  5. ^ "Sony/ATV Music Publishing : Taylor Swift to release "Ours" as next single". Sonyatv.com. 2011-11-16. http://www.sonyatv.com/en-us-na/index.php/articles/678. Retrieved 2011-11-26. 
  6. ^ a b "Future Releases for Country". Allaccess.com. http://www.allaccess.com/country/future-releases. Retrieved 2011-11-23. 
  7. ^ "Country Air Check Weekly". 2011-11-28. http://countryaircheck.com/pdfs/current112811.pdf. Retrieved 2011-11-30. 
  8. ^ a b c "E! ONLINE WILL DEBUT "OURS" MUSIC VIDEO FRIDAY,...". TaylorSwift.com. 2011-11-29. http://taylorswift.com/news/53083. Retrieved 2011-11-29. 
  9. ^ a b c "TAYLOR SWIFT, ‘OURS’ – SONG REVIEW". PopCrush.com. 2011-11-29. http://popcrush.com/taylor-swift-ours/. Retrieved 2011-11-29. 
  10. ^ (2011) Album notes for Ours by Taylor Swift [CD]. Big Machine Records (BMRTS0306A).
  11. ^ a b "Single Review: Ours – Taylor Swift". Liv Carter. Urbancountrynews.com. 2011-11-11. http://www.urbancountrynews.com/single-review-ours-taylor-swift/. Retrieved 2011-11-16. 
  12. ^ a b "Taylor Swift, ‘Ours’ – Song Review". Billy Dukes. Tasteofcountry.com. 2011-11-11. http://tasteofcountry.com/taylor-swift-ours/. Retrieved 2011-11-16. 
  13. ^ a b "Cool new music". AllAccess.com. 2011-11-29. http://www.webcitation.org/63bXZEu6B. Retrieved 2011-11-29. 
  14. ^ "Taylor Swift's Speak Now Track "If This Was A Movie" Is Better Than Her Upcoming New Single". Erin Thompson. SeattleWeekly.com. 2011-11-25. http://blogs.seattleweekly.com/reverb/2011/11/taylor_swifts_speak_now_track.php. Retrieved 2011-12-12. 
  15. ^ "Rihanna Still Reigns Hot 100, But Taylor Swift's 'Movie' Debuts in Top 10". Billboard.biz. 2011-02-26. http://www.billboard.biz/bbbiz/industry/record-labels/rihanna-still-reigns-hot-100-but-taylor-1005537412.story. Retrieved 2011-11-17. 
  16. ^ "Rihanna Still Atop Hot 100, Taylor Swift's 'Movie' Premieres in Top 10". Gary Trust. Billboard.com. 2011-11-16. http://www.billboard.com/#/news/rihanna-still-atop-hot-100-taylor-swift-1005531152.story. Retrieved 2011-11-16. 
  17. ^ a b "Taylor Swift Album & Song Chart History: "Canadian Hot 100"". Billboard. Prometheus Global Media. http://www.billboard.com/#/artist/taylor-swift/chart-history/766101?f=793&g=Singles. Retrieved January 12, 2011. 
  18. ^ a b "Chart Log UK: New Entries Update". Zobbel. The Official Charts Company. http://zobbel.de/cluk/101106cluk.txt. Retrieved November 6, 2010. 
  19. ^ a b Australian Recording Industry Association references:
  20. ^ "Twitter / @taylorswift13: About to wrap day 2 of a n...". Taylor Swift. Twitter. 2011-11-3. http://twitter.com/#!/taylorswift13/status/132193672879017984. Retrieved 2011-11-26. 
  21. ^ "Taylor Swift Teases New ‘Ours’ Music Video". Tasteofcountry.com. http://tasteofcountry.com/taylor-swift-ours-music-video/. Retrieved 2011-11-18. 
  22. ^ Vena, Jocelyn (May 6, 2011). "Taylor Swift's 'Mean' Video Aims To Empower Fans. Singer plays up anti-bullying message in her video.". MTV. http://www.mtv.com/news/articles/1663463/taylor-swift-mean-video.jhtml. Retrieved December 5, 2011. 
  23. ^ "Watch Now: Taylor Swift's "Ours" Music Video Premiere". E! News. 2011-12-02. http://www.eonline.com/news/watch_now_taylor_swifts_ours_music/278022/. Retrieved 2011-12-03. 
  24. ^ by User. ""OURS" VIDEO BEHIND-THE-SCENES WEBISODE #1! : Taylor Swift Official Website". TaylorSwift.com. http://www.taylorswift.com/news/53523. Retrieved 2011-12-07. 
  25. ^ TasteofCountryMusic (2011-12-10). "Taylor Swift Behind the Scenes of 'Ours' – Webisode Eight". YouTube. http://www.youtube.com/watch?v=GtQKPbsDCM8. Retrieved 2011-12-12. 
  26. ^ TaylorSwiftVEVO (2011-12-06). "Taylor Swift – Ours". YouTube. http://www.youtube.com/watch?v=LZ34LlaIk88&ob=av2n. Retrieved 2011-12-12. 
  27. ^ "Taylor Swift is a drab working girl in 'Ours' music video". Idolator (website). 2011-12-02. http://idolator.com/6100432/taylor-swift-is-a-drab-working-girl-in-ours-music-video. Retrieved 2011-12-03. 
  28. ^ a b "Taylor Swift Performs New Single ‘Ours’ at 2011 CMA Awards". Tasteofcountry.com. http://tasteofcountry.com/taylor-swift-ours-2011-cma-awards/. Retrieved 2011-11-16. 
  29. ^ "2011 CMA Awards : Country Music Association Awards – Nov 9, 2011". CMT. 2011-11-09. http://www.cmt.com/cma-awards/. Retrieved 2011-11-16. 
  30. ^ "Taylor Swift Performs New Single “Ours” At CMA’s". Wdok.radio.com. 2009-11-12. http://wdok.radio.com/2011/11/10/taylor-swift-performs-new-single-ours-at-cmas/. Retrieved 2011-11-18. 
  31. ^ "Taylor Swift World Tour – Only at Target". target.com. http://www.target.com/p/Taylor-Swift-World-Tour-Only-at-Target/-/A-13832473#?lnk=sc_qi_detailimage. Retrieved 2011-11-20. 
  32. ^ "Nielsen Music: Canadian Update (November 5, 2010)". Nielsen Business Media, Inc. Archived from the original on November 4, 2010. http://www.webcitation.org/5tzBIIElp. Retrieved November 4, 2010. 
  33. ^ "Digital Songs: Week of February 13, 2010 (Biggest Jump)". Billboard. Nielsen Business Media, Inc. http://www.billboard.com/charts/digital-songs?chartDate=2010-02-13&order=gainer. Retrieved October 24, 2010. 
  34. ^ "Top 100 Music Hits, Top 100 Music Charts, Top 100 Songs & The Hot 100". Billboard. Prometheus Global Media. 2011-11-26. http://www.billboard.com/charts/hot-100?order=gainer#/charts/hot-100?order=gainer. Retrieved 2011-11-18. 
  35. ^ http://www.billboard.com/#/column/chartbeat/chart-highlights-hot-chelle-rae-heats-up-1005661752.story

External link

Ours official music video at YouTube